Apple in 1984

Now that there's a computer you can actually use, here's how you can actually use it.

Apple likes to think different. And so they did in 1984 while introducing the Macintosh.

Apple not only hired Ridley Scott after he finished filming “Blade Runner” to produce the famous 1984 commercial but Apple also bought the whole 39 pages of Newsweek’s advertisement space in late 1984 to introduce the Macintosh.

A funny thing happens when you design a computer everyone can use.

Everyone uses it.

Apple went on explaining what the Mac was:

We decided there was something more important than building a computer that’s compatible with another computer.

Namely, building a computer that’s compatible with people.

This unique advertisement left nearly no question unanswered: it explained how you use the Mac, what you can do with it and showed letters of novice user’s success stories.

The linked website has a transcript and scanned images of all 39 pages. Enjoy!

tags: 1984, Apple advertisement, Newsweek, think different

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