cinnamon thoughts.

Apple likes to think different. And so they did in 1984 while introducing the Macintosh.

Apple not only hired Ridley Scott after he finished filming “Blade Runner” to produce the famous 1984 commercial but Apple also bought the whole 39 pages of Newsweek’s advertisement space in late 1984 to introduce the Macintosh.

A funny thing happens when you design a computer everyone can use.

Everyone uses it.

Apple went on explaining what the Mac was:

We decided there was something more important than building a computer that’s compatible with another computer.

Namely, building a computer that’s compatible with people.

This unique advertisement left nearly no question unanswered: it explained how you use the Mac, what you can do with it and showed letters of novice user’s success stories.

The linked website has a transcript and scanned images of all 39 pages. Enjoy!

Posted on Monday, April 17th, 2006 at 21:46 by Daniel Gattermann. This Post is filed under Apple, Computer, Economy. You can follow responses through the comment feed and view other blogs commenting on this post. You can also leave a response, or trackback from your own site.